+ KIDS HEART CHALLENGE
+ CREATIVE DIRECTION
+ CHARACTER DEVELOPMENT
+ KIDS HEART CHALLENGE + CREATIVE DIRECTION + CHARACTER DEVELOPMENT
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As the Art Director, Editorial Designer and Illustrator, I guided the visual storytelling of complex research, historical data, and legacy narratives, collaborating closely with copywriters, historians, and science leaders. I translated dense content into visually compelling print and digital publications that educated, inspired, and engaged diverse audiences. By blending data-driven insights with human-centered narratives, I ensured editorial creativity while maintaining brand consistency, accessibility, and clarity—reinforcing the American Heart Association’s authority in heart health and health equity.
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How do you transform complex research and historical storytelling into visual content that resonates with diverse audiences? The materials needed to communicate key insights clearly, support advocacy and donor engagement, and reflect the AHA’s thought leadership—while balancing brand standards, editorial creativity, and accessibility.
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Directed all editorial design, working closely with copywriters, historians, and scientific experts to ensure accuracy and authenticity.
Translated data-rich reporting into clear, human-centered visual narratives across print and digital platforms.
Maintained editorial creativity while enforcing brand consistency, accessibility, and clarity.
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Produced infographics, reports, books, and anniversary features that became cornerstone tools for advocacy, education, and historical storytelling.
Strengthened AHA’s reputation as a trusted thought leader in nonprofit health communications.
Role
Art Director + Editorial Designer + Illustrator
Project
Editorial + Print Publication
Client
American Heart Association
Years Active
2014-2019
Three Decades of Progress
Art directed an editorial piece reflecting on the Heckler Report 30 years later, highlighting progress and ongoing challenges in addressing health disparities. Created visuals that connected historical data with contemporary insights, emphasizing the enduring impact of the report on health equity and policy.
90 Years of Saving Lives
Art directed a commemorative book celebrating 90 years of the American Heart Association, showcasing its lifesaving research, groundbreaking science, and major milestones. The book highlights key events, scientific breakthroughs, and notable celebrity appearances, creating a visually engaging narrative that honors the AHA’s legacy and impact.

