+ PRINT & DIGITAL DESIGN
+ APP INTEGRATION
+ CAMPAIGN DEVELOPMENT
+ PRINT & DIGITAL DESIGN + APP INTEGRATION + CAMPAIGN DEVELOPMENT
Role
Art Director + Illustrator
Project
Brand Campaign + App Integration + Print & Digital Design
Client
Red Mango
Years Active
2012-2014
Overview
In 2014, Red Mango sought to retain loyal fans and attract new customers amid a crowded frozen yogurt market. The goal was to create a seamless, visually engaging loyalty program that drove repeat visits and increased brand interaction.
Approach
Partnering with Paytronix, we developed Club Mango, a loyalty app for payments, gifting, and exclusive offers. I led creative direction for app visuals, in-store signage, email marketing, and social media, crafting the playful "Eat Me" campaign with tactile, crave-worthy illustrations that complemented the brand.
Impact
Customer registration grew 33%, return visits hit an all-time high, and the program strengthened brand loyalty while expanding Red Mango’s mobile footprint and customer database.
Integrated Campaign Success
As part of the Club Mango launch, I led the creative development of eye-catching in-store print materials and playful, on-brand social messaging to drive engagement across all customer touchpoints. The visual strategy combined bold, easy-to-read graphics with layered textures and thoughtful detail in the web design — creating a cohesive experience that felt both fresh and intuitive. Every design decision was guided by a carefully considered creative process, ensuring consistency, clarity, and impact across channels.
Launch of Super Biotics
To introduce its new line of Super Biotic Smoothies, Red Mango teased the campaign solely thru the newly designed loyalty app using splash screens and personalization for customers registered with participating locations. The week of the event, an email blast was sent out and the campaign generated strong foot traffic, boosted product trial, and reinforced Red Mango’s playful brand personality. By merging storytelling, design, and experiential marketing, the Summer of Super Biotics became a memorable launch that connected with fans and created lasting brand excitement. The colorful visuals extended across in-store displays, packaging, and promotional giveaways, creating a cohesive and energetic brand experience. Participating stores gave away superhero-themed memorabilia to the first 250 guests, tying the product launch to a fun, collectible moment.
