+ MERCH
+ PRODUCT DESIGN
+ MERCH + PRODUCT DESIGN
Overview
Led merchandise and product design for the AHA, creating Thank-You Gifts for the Kids Heart Challenge (KHC), American Heart Challenge (AHC), and broader initiatives to engage participants and reinforce heart-healthy habits.
Approach
Directed creative from concept to production, designing interactive, on-brand items for kids and families. Collaborated with program leads and vendors to balance creativity, feasibility, and impact.
Impact
Merchandise boosted engagement and fundraising, strengthened emotional connections with the brand, and established a scalable visual system adaptable across campaigns.
Role
Illustrator + Designer + Art Director
Project
Promotional Merchandise + Design
Client
American Heart Association
Years Active
2014-2025
Life Without Limits
Designed a limited-edition t-shirt celebrating Molly Burdick, a CHD survivor and AHA advocate, capturing her motto “Live Life Without Limits” through dynamic linework and vibrant colors. Launched on ShopHeart.org, the shirt raised funds for her training, boosted CHD awareness, and connected storytelling with merchandise-driven fundraising.
Photography courtesy of Dave Burdick.
American Heart Challenge
Developed creative and promotional materials for the American Heart Challenge, a school-based fundraising program engaging middle and high school students. The program offers service-learning hours, scholarships, and extensive resources, inspiring students to support heart health while building skills and community impact.
