+ AMERICAN HEART ASSOCIATION

+ PRINT

+ DIGITAL DESIGN

+ AMERICAN HEART ASSOCIATION + PRINT + DIGITAL DESIGN

Role
Art Director + Designer + Illustrator

Project
Print + Digital Content

Client
American Heart Association

Years Active
2014-2025

Overview

Raised awareness of stroke and heart attack warning signs using clear, engaging visuals aligned with AHA brand standards and health literacy goals.

Approach

Collaborated with science experts and national leads to create print and digital materials that were accessible and audience-focused. Translated complex science into approachable visuals, oversaw pre-press for national print distribution, and adapted materials for web and email to maximize reach.

Impact

  • Distributed across 150+ regional offices and 20K+ school districts

  • Used in classrooms, community centers and hospitals

  • Contributed to increased awareness of heart attack warning signs and the F.A.S.T. stroke recognition acronym

  • Reinforced AHA’s brand as a trusted source of life-saving information

YOUTH MARKET

Paid Partnerships + Content Monetization

As part of a strategic initiative to diversify revenue streams, I led the creative execution for a series of paid partnership campaigns that monetized original AHA content. Working alongside marketing and development teams, I helped package health-focused assets — including educational toolkits, digital downloads, and branded print materials — for licensing and sale.

My role involved designing modular, brand-aligned content that could be easily customized for partner use, while maintaining visual consistency and AHA’s mission-driven voice. These partnerships not only generated new funding opportunities but also expanded the reach of AHA’s lifesaving, life-changing messages through high-impact, co-branded materials.

CONSUMER HEALTH

The success of our paid content strategy led to the expansion of assets into video and social media formats, amplifying reach and engagement across platforms.

From 2014 to 2019, these efforts helped generate over $21 million in revenue while strengthening brand visibility through dynamic, partner-supported storytelling.

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