+ DESIGN FOR IMPACT

+ CONTENT THAT CONVERTS

+ DESIGN FOR IMPACT + CONTENT THAT CONVERTS

Challenge

Raise awareness and educate multi-generational audiences about the warning signs of stroke and heart attack — using clear, engaging visuals that align with the American Heart Association’s brand standards and health literacy goals.

Approach

As a lead member of the creative team, I collaborated with science content experts and national program leads to develop an educational suite of materials for both print and digital use. I contributed to early strategic discussions, ensuring the designs would resonate with diverse audiences and support accessibility.

From layout planning to messaging refinement, I translated complex science content into approachable visuals. I handled pre-press preparation for national print distribution, ensuring color accuracy, file integrity and compliance with vendor specs. Materials were also adapted for web and email formats to maximize reach.

Impact

Distributed across 150+ regional offices and 20K+ school districts
Used in classrooms, community centers and hospitals
Contributed to increased awareness of heart attack warning signs and the F.A.S.T. stroke recognition acronym
Reinforced AHA’s brand as a trusted source of life-saving information

Role
Art Director + Designer + Illustrator

Project
Print + Digital Content

Client
American Heart Association

Years Active
2014-2025

Paid Partnerships + Content Monetization

As part of a strategic initiative to diversify revenue streams, I led the creative execution for a series of paid partnership campaigns that monetized original AHA content. Working alongside marketing and development teams, I helped package health-focused assets — including educational toolkits, digital downloads, and branded print materials — for licensing and sale.

My role involved designing modular, brand-aligned content that could be easily customized for partner use, while maintaining visual consistency and AHA’s mission-driven voice. These partnerships not only generated new funding opportunities but also expanded the reach of AHA’s lifesaving, life-changing messages through high-impact, co-branded materials.

The success of our paid content strategy led to the expansion of assets into video and social media formats, amplifying reach and engagement across platforms.

From 2014 to 2019, these efforts helped generate over $21 million in revenue while strengthening brand visibility through dynamic, partner-supported storytelling.

Paid Partnerships + Content Monetization

The success of our paid content strategy led to the expansion of assets into video and social media formats, amplifying reach and engagement across platforms.

From 2014 to 2019, these efforts helped generate over $21 million in revenue while strengthening brand visibility through dynamic, partner-supported storytelling.

LPS REBRAND + PACKAGING INNOVATION